Shooting without knowing the edit
Footage captured with no format decided, so the edit becomes salvage. Aspect ratio, hook and length are cheaper to decide before the camera comes out than after.
Service
Content Production
Short-form video, photography, and design assets produced on a predictable schedule.
Content is where most social strategies quietly fail. The plan is sound, but production is slow, expensive, or dependent on one person being available — so the calendar gets filled with whatever is to hand.
We run production as a pipeline rather than a series of one-off shoots. Concepts are developed against your content pillars, shot in batches, edited to a consistent grade and style, and delivered ready to schedule.
Everything is built against your brand guidelines. If you do not have a set, establishing one is part of onboarding.
What You Get
deliverables, specifically
Not a vague retainer. These are the tangible outputs the engagement produces.
Short-form video
Vertical video edited for sound-off viewing — captions burned in, hooks in the first seconds, cut to the pacing each platform rewards.
Photography
Product, lifestyle, and team photography shot in batches and colour-graded to a consistent look across the account.
Static and carousel design
Templated where it helps consistency, bespoke where it matters, always to your typography and palette.
Copywriting
Captions and on-screen text written for the platform rather than reused across all of them.
Source file handover
You own the assets. Raw footage and editable project files are handed over on request.
How it runs
what actually happens, and when
No mystery retainer. This is the sequence, from access to steady state.
- 01
Week 1 · Creative direction
We agree the look: reference boards, tone, colour treatment, caption voice, and the formats each channel needs. Signed off before a camera comes out.
- 02
Weeks 2–3 · Production
Shoot days or asset creation, batched so you are not giving up time every week. Raw material is captured with the edit already planned.
- 03
Week 4 · Edit and approval
First cuts delivered for review inside a shared approval tool, with a defined revision round rather than open-ended back-and-forth.
- 04
Ongoing · Iterate on performance
Formats that perform get made again. Ones that do not get dropped. The creative direction is reviewed properly each quarter, not tweaked reactively every week.
From experience
where this usually goes wrong
The same few problems account for most underperforming accounts we inherit. Worth knowing whether you recognise any of them.
One asset stretched across every placement
A landscape hero cropped down for vertical, losing the framing it was composed for. Natively shot formats outperform reformatted ones consistently enough to plan around.
Brand guidelines that only cover print
Nothing on motion, captions, thumbnails or sound, so every editor invents their own and the feed looks assembled by strangers.
What It's For
what this is meant to change
Targets we work toward and report against — stated as outcomes, not guarantees.
- A content library deep enough that the calendar is never filled by default
- A visually coherent grid rather than a patchwork of styles
- Assets sized and formatted per platform without extra work on your side
- Production cost and turnaround that are predictable month to month
Not included
Stated plainly so the scope is clear before anything starts. These sit outside content production and are either quoted separately or handled by someone else:
Paid usage rights for talent, music, or stock beyond the agreed licence term.
Studio hire, travel, and props — quoted per shoot rather than buried in the retainer.
Unlimited revisions. Two rounds are included per asset; further rounds are quoted.
Questions
about content production
Can I choose only one service instead of everything?
Yes. Services can be taken individually, though they compound when combined. Content production without a strategy behind it, or paid media without conversion tracking in place, will underperform — we will say so during the call if we think a single service is the wrong starting point.
Do you produce the content, or do we supply it?
We produce it. Content production covers short-form video, photography, design, and copywriting. If you already have assets or an in-house team, we work with what exists and fill the gaps rather than duplicating effort.
Who owns the content and ad accounts?
You do. Ad accounts stay in your ownership throughout, and source files for produced content are handed over on request. If the engagement ends, the accounts, their history, and the assets stay with you.
often paired with
These services are commonly taken alongside this one.
Free 30-minute strategy call
Interested in content production?
Book a free 30-minute call. We'll look at your current setup, tell you whether this is the right starting point, and quote properly once the scope is clear.
Book a Strategy Call
No commitment · 30 minutes · Custom audit included