Reporting on data nobody validated
Duplicate tags, events that never fire, bot traffic counted as sessions. A confident dashboard built on bad input is worse than no dashboard, because it gets believed.
Service
Analytics & Intelligence
Measurement built around your commercial goals, not platform defaults.
Every platform will happily show you a number that is going up. Far fewer will tell you whether it matters.
We start by agreeing what success actually looks like for your business, then build measurement around that. Platform data is consolidated into one view, tracked against targets set at the outset, and reviewed on a schedule that leaves time to act on it.
Reports are written to be read. If a number moved, you get the explanation and the recommendation alongside it.
What You Get
deliverables, specifically
Not a vague retainer. These are the tangible outputs the engagement produces.
Measurement framework
An agreed definition of the metrics that matter for your business and the targets attached to each.
Consolidated dashboard
Cross-platform performance in one place, kept current, accessible to your team whenever you want it.
Regular performance reporting
Written analysis covering what changed, the likely cause, and the recommended response.
Competitor benchmarking
Where your channels sit relative to comparable brands, reviewed periodically rather than assumed.
Quarterly strategy review
A step back from the weekly numbers to reassess direction, priorities, and budget allocation.
How it runs
what actually happens, and when
No mystery retainer. This is the sequence, from access to steady state.
- 01
Weeks 1–2 · Measurement audit
We check what is currently tracked, what is broken, and what is being counted twice. Reporting on bad data is worse than not reporting at all.
- 02
Weeks 3–4 · Dashboard build
One dashboard that answers the questions you actually ask, rather than every metric the platforms will export.
- 03
Monthly · Written interpretation
Numbers with an explanation attached. What changed, the most likely cause, and what we propose doing about it.
- 04
Quarterly · Strategy review
A longer look at trend rather than fluctuation, and a decision about what to stop, start, and continue.
From experience
where this usually goes wrong
The same few problems account for most underperforming accounts we inherit. Worth knowing whether you recognise any of them.
Vanity metrics standing in for decisions
Impressions and follower counts reported every month with no link to anything commercial. The test for a metric is whether a different number would change what you do next.
Attribution treated as truth rather than a model
Last-click and platform-reported conversions disagree by design, and both are wrong in known directions. Pick a model, state its limits, and stay consistent.
What It's For
what this is meant to change
Targets we work toward and report against — stated as outcomes, not guarantees.
- Decisions grounded in evidence rather than platform-native vanity metrics
- One consolidated view instead of six separate platform dashboards
- Early visibility when something starts trending the wrong way
- A documented record of what was tried and what it produced
Not included
Stated plainly so the scope is clear before anything starts. These sit outside analytics & intelligence and are either quoted separately or handled by someone else:
Rebuilding your CRM or data warehouse.
Attribution modelling across offline sales channels without a data source to work from.
Access to third-party paid analytics tools, which are billed at cost if required.
Questions
about analytics & intelligence
How do you measure success?
Against metrics agreed with you at the outset, not platform defaults. For most clients that means enquiries, qualified leads, or revenue attributable to social, with reach and engagement treated as leading indicators rather than the goal itself.
What reporting will we receive?
A live dashboard you can check whenever you want, written performance analysis on an agreed cadence, and a quarterly strategy review. Reports explain what changed and what we are doing about it, rather than just listing numbers.
often paired with
These services are commonly taken alongside this one.
Free 30-minute strategy call
Interested in analytics & intelligence?
Book a free 30-minute call. We'll look at your current setup, tell you whether this is the right starting point, and quote properly once the scope is clear.
Book a Strategy Call
No commitment · 30 minutes · Custom audit included